{"id":4947,"date":"2026-10-14T11:07:38","date_gmt":"2026-10-14T09:07:38","guid":{"rendered":"https:\/\/zgraf.hr\/?page_id=4947"},"modified":"2026-10-14T11:18:47","modified_gmt":"2026-10-14T09:18:47","slug":"the-zgraf-50-monographic-edition","status":"publish","type":"page","link":"https:\/\/zgraf.hr\/en\/about-zgraf\/the-zgraf-50-monographic-edition\/","title":{"rendered":"The \u201cZgraf 50\u201d monographic edition"},"content":{"rendered":"<h3>Zgraf 50 \/ Zgraf 13<\/h3>\n<p><em>Book launch on Monday, October 19, 2026, at 6 p.m. at Oris House of Architecture, Zagreb<\/em><\/p>\n<p><strong>The \u201cZgraf 50\u201d monographic edition, which includes the \u201cZgraf 13\u201d catalogue<\/strong>, is a special ULUPUH publication marking the 50th anniversary of the founding of Zgraf and its inaugural graphic design exhibition in Zagreb, \u201cZGRAF \u201975\u201d. Organized by ULUPUH at the initiative of prominent members of its Graphic Designers Section, the event saw these members receive special commendations during last year\u2019s opening ceremony.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-4941\" src=\"https:\/\/zgraf.hr\/wp-content\/uploads\/2026\/10\/zgraf-katalog-1024x703.jpg\" alt=\"\" width=\"800\" height=\"549\" srcset=\"https:\/\/zgraf.hr\/wp-content\/uploads\/2026\/10\/zgraf-katalog-1024x703.jpg 1024w, https:\/\/zgraf.hr\/wp-content\/uploads\/2026\/10\/zgraf-katalog-300x206.jpg 300w, https:\/\/zgraf.hr\/wp-content\/uploads\/2026\/10\/zgraf-katalog-768x527.jpg 768w, https:\/\/zgraf.hr\/wp-content\/uploads\/2026\/10\/zgraf-katalog-1536x1054.jpg 1536w, https:\/\/zgraf.hr\/wp-content\/uploads\/2026\/10\/zgraf-katalog.jpg 2000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n<p>Designed by the renowned design studio Kuna Zlatica, the book features a dual-sided format. While one side is dedicated to documents, the founders and participants of the first Zgraf, and data and photographs recounting the history of the thirteen Zgraf events held to date, the other side contains an extensive catalogue of the most recent event, \u201cZgraf 13\u201d. Successfully held in Zagreb in June 2025, \u201cZgraf 13\u201d featured a rich programme across multiple locations, produced by Lab 852. The main exhibition showcased 186 selected works by international and domestic designers and was staged at the Student Centre\u2019s French Pavilion, featuring a compelling layout by architect Igor Prese\u010dan. The digital \u201cZgraf 13\u201d catalogue, as well as a photo gallery covering all events, is available at the following link: <a href=\"https:\/\/zgraf.hr\/en\/zgraf-13\/\">https:\/\/zgraf.hr\/zgraf-13<\/a>.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-4944\" src=\"https:\/\/zgraf.hr\/wp-content\/uploads\/2026\/10\/zgraf-katalog2-1024x680.jpg\" alt=\"\" width=\"800\" height=\"531\" srcset=\"https:\/\/zgraf.hr\/wp-content\/uploads\/2026\/10\/zgraf-katalog2-1024x680.jpg 1024w, https:\/\/zgraf.hr\/wp-content\/uploads\/2026\/10\/zgraf-katalog2-300x199.jpg 300w, https:\/\/zgraf.hr\/wp-content\/uploads\/2026\/10\/zgraf-katalog2-768x510.jpg 768w, https:\/\/zgraf.hr\/wp-content\/uploads\/2026\/10\/zgraf-katalog2-1536x1021.jpg 1536w, https:\/\/zgraf.hr\/wp-content\/uploads\/2026\/10\/zgraf-katalog2.jpg 2000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n<p>This 195 \u00d7 235 mm edition\u2014printed on various paper stocks, featuring coloured edges and a reversible book jacket\u2014spans 368 pages and chronicles the rich history of Zgraf. It also permanently preserves rare documents from the personal archive of the founder, Mr Alfred Pal, made available to ULUPUH through the kindness of his family.<\/p>\n<ul>\n<li>The introduction is dedicated to the late giants of Croatian design, Alfred Pal and Ivan Picelj, both of whom contributed\u2014each in their own way\u2014to the stature of Zgraf. The story behind the exhibition\u2019s conception and founding, their personal roles, and the broader significance of Zgraf for our design community is recounted by surviving participants of the inaugural 1975 Zgraf, alongside three recipients of the special \u201cZgraf 50 Honor\u201d award\u2014Boris Ljubi\u010di\u0107, Mirko Ili\u0107, and Slovenian designer Edvard \u010cehovin\u2014in conversation with the renowned art historian, journalist, and Zgraf expert Branka Hlevnjak.<\/li>\n<li>A vision for the future of Zgraf is presented by three distinguished experts\u2014designer and design professor Izvorka Juri\u0107; Ivan Doroti\u0107, photographer and head of the visual arts digital magazine \u201cVizkultura\u201d; and art historian and design curator Bojan Dmitrovi\u0107 Kri\u0161tofi\u0107. They highlight potential challenges posed by emerging technologies as well as future development paths, with the aim of ensuring that Zgraf remains a relevant cultural event both nationally and internationally. The editors of this monograph are Dr Sanja Rocco and Dr Ivana Bakal.<\/li>\n<\/ul>\n<p>The Zgraf event is supported by the Ministry of Culture and Media of the Republic of Croatia and the City of Zagreb (through its Office for Culture and Civil Society), as well as by numerous partners and media sponsors.<\/p>\n<p>This special monograph edition stands as a valuable and enduring record\u2014not only of the history of an international design event but also of the significance of prominent local graphic designers, individual practitioners, and design studios who have always stood shoulder to shoulder with the best on the global stage.<\/p>\n<p>This monograph offers more than just a look at Zgraf\u2019s rich past; it preserves the memory of fifty years of dedicated work, international collaboration, and the creative energy of the many generations that have shaped its identity. At the same time, it looks towards the future, inviting new creators to continue developing Zgraf as a space for encounters, the exchange of ideas, and professional excellence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zgraf 50 \/ Zgraf 13 Book launch on Monday, October 19, 2026, at 6 p.m. at Oris House of Architecture, Zagreb The \u201cZgraf 50\u201d monographic edition, which includes the \u201cZgraf &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":512,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-4947","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The \u201cZgraf 50\u201d monographic edition - ZGRAF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zgraf.hr\/en\/about-zgraf\/the-zgraf-50-monographic-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The \u201cZgraf 50\u201d monographic edition - 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