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\nZGRAF BEGINNINGS Posters awarded at Zgraf \u201875 – authors Petar \u0160ali\u0107 (1) and\u00a0Slavko Henigsman (2)<\/p>\n One of the first participants of Zgraf ’75, still active in the world of graphic design, Mr.\u00a0Slavko Henigsman<\/strong>\u00a0states that the first exhibition had\u00a0two posters and that the visual identity came from the project of\u00a0Petar \u0160ali\u0107<\/strong>. All of this, including the work of Mila Klarica, originated in the creative agency Ozeha, where they were employees\u00a0at the time. One of Zgraf’s posters was exhibited in the selection of the 6th International Biennale of Posters in Warsaw in 1976. Little known information is that, along with Alfred\u00a0Pal, the co-author of the catalog cover was\u00a0Goranka Dragni\u0107<\/strong>, who\u00a0was employed at NAMA at the time, in the marketing department. A detail of her poster on the topic of ecology was used for the cover of the catalog.<\/p>\n HIGHLIGHTED DESIGNERS<\/strong> Stefan Sagmeister, Lou Reed, album cover, 1996<\/p>\n INVITED DESIGNERS<\/strong> THEME: PLEASURE TO ALL<\/strong> Celebrate the beginnings of Zgraf and take a sneak peek at some world renowned designers invited to exhibit at Zgraf 13: Pleasure to All<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3679","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n
\n<\/strong>The initiators of Zgraf in 1975 were the then agile members of ULUPUH; Ivan Picelj, Alfred Pal, Bernardo Bernardi, Nenad Pepeonik, Vladimir Stra\u017ea, Fedor Kritovac, Mitja Koman, Vahid Hod\u017ei\u0107 and many other young members at the time. Conceived as a triennial manifestation of graphic design and visual communications, Zgraf has produced thirteen editions in its fifty years of existence, with occasional breaks caused by political turmoil, pandemics and earthquakes. From 1975 until today, the world has become a different place in many ways, and as an event that managed to maintain continuity, Zgraf remains a point of reference and a witness of time, both in design and in the culture of everyday life.<\/p>\n![\"\"](\"https:\/\/zgraf.hr\/wp-content\/uploads\/2025\/03\/plakati-zgraf-75-1-1024x696.jpg\")
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\nMany prominent Croatian and international designers have presented their work at Zgraf’s exhibitions, including\u00a0Alan Fletcher<\/strong>, founder of Pentagram, the world’s largest design company,\u00a0Shigeo Fukuda<\/strong>, known for his graphic illusions in his posters,\u00a0Stefan Sagmaister<\/strong>, known for his provocative design projects, as well as collaborations with pop culture icons, such as the Rolling Stones and Lou Reed. There are also\u00a0Boris Bu\u010dan<\/strong>,\u00a0Mihajlo Arsovski<\/strong>,\u00a0Studio Imitacija \u017eivota<\/strong>\u00a0and numerous other local authors who have largely shaped Croatian culture over the past decades. The visual identity of Zgraf 13 is signed by studio\u00a0Kuna zlatica<\/strong>.<\/p>\n![\"\"](\"https:\/\/zgraf.hr\/wp-content\/uploads\/2025\/03\/image0.jpeg\")
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\nAgain this year, among the numerous invited authors will be some of the biggest names of the world design scene, including:\u00a0Jessica Walsh<\/strong>, American designer and owner of the creative agency &Walsh, which makes them one of the 1 % of creative agencies owned by women, whose\u00a0style has been described as bold, emotional and provocative with occasional surrealist flourishes,\u00a0Neville Brody<\/strong>, known for his typographic experiments and innovations, collected in the series of one of the most widely read graphic publications,\u00a0“The Graphic Language”<\/em>, and the well-known\u00a0Mirko Ili\u0107<\/strong>.<\/p>\n![\"\"](\"https:\/\/zgraf.hr\/wp-content\/uploads\/2025\/03\/86dc6ebe35b914f15e9d29385e96b09ec0af0b1d_1888-1024x576.jpg\")
Jessica Walsh, Aizone Campaigns 2011-14<\/p>\n
\nThe umbrella theme of Zgraf 13,\u00a0“Pleasure to All”<\/em>\u00a0discusses the dimensions or prerequisites of the idea of \u200b\u200bsatisfaction and pleasure. What makes us satisfied as individuals compared to what makes us satisfied in professional groups or interest communities? What is it a pleasure to do and how is it a pleasure to participate? What are the priorities of personal and collective satisfaction and do we have them at hand or do we have to create them?\u00a0Bojan Dmitrovi\u0107 Kri\u0161tofi\u0107<\/strong>\u00a0postulates satisfaction as the basis of happiness, and happiness for everyone, where design has the role of raising awareness of\u00a0“a time that, as just one of the planetary communities, we no longer have much of or none at all”<\/em>, where\u00a0“design can also participate in achieving happiness, but by no means only for those who live from design or for design.”<\/em>\u00a0On the other hand,\u00a0Boris Greiner<\/strong>\u00a0discusses the aspects, but also the ethics of achieving professional satisfaction, as well as the different ways in which individuals reach it as part of creative activity: complete indulgence versus restraint and postponement of pleasure.<\/p>\n","protected":false},"excerpt":{"rendered":"