- About Zgraf
LAUBA – People and Art House / 9-24 January 2017
Zgraf, The International Exhibition of Graphic Design and Visual Communications, takes place since 1975 in Zagreb, organised by the Croatian Association of Artists of Applied Arts (ULUPUH). Zgraf 12 takes place 9-24 January 2017 at Lauba – People and Art House, and the theme of the 12th edition, ‘Social reruns’ is the work of the famous British design theoretician Rick Poynor.
ZGRAF 12 / REVIEW, THEME, EDUZGRAF EXHIBITION
Main Exhibition comprises two parts – Review and Theme.
REVIEW / The review exhibition is a regular international exhibition of selected works in the field of graphic design and visual communications realised in the period from 2012 to the submission deadline. Authors or groups of authors submit works in the following categories: visual identity, printed promotional / communication materials, publishing, packaging, signage, advertising, specific sections of visual communications – independently, design for film and electronic media.
THEME / The international themed exhibition ‘Social Reruns’ will present works already realised or works designed specifically for this exhibition in the period from 2012 to the submission deadline. The works may be realised in any medium as long as they communicate the exhibition theme.
This year, the open call received a large number of submitted entries, both from Croatia and abroad, and the selection committee consisting of Boštjan Botas Kenda, Dejan Dragosavac Ruta, Igor Stanišljević, Olivera Stojadinović and Ana Tomić selected 140 works for Review and 26 works to be exhibited at Theme. The selected works arrive from Australia, Czech Republic, Finland, France, Japan, The Netherlands, Germany, Poland, Portugal, Romania, Russia, USA, Slovenia, Serbia, Switzerland, Turkey and Croatia.
Selected participants on Zgraf 12: LINK.
Like every edition thus far, this one will have an International Jury selecting and presenting five awards (Zgraf Grand Prix, Zgraf 1, Zgraf 2, Zgraf Welcome and ico-D Excellence Award) and 10 special diplomas to the best works of Zgraf 12. The Zgraf 12 International Jury consists of Rick Poynor, Radovan Jenko, Vaughan Oliver, Jianping He and Sanja Rocco. The Zgraf Excellence Award – a special honour for a group of exhibitors out of competition will be presented by the Zgraf 12 Selection Committee, and AICA Award – of the International Association of Art Critics (AICA) – will be presented by a jury appointed by the Croatian branch of AICA, consisting of Sandra Križić Roban, Marko Golub and Boris Greiner.
Eduzgraf International Exhibition of student works on the Zgraf 12 Theme ‘Social Reruns’ is intended primarily for design and visual communication students and emerging, up-and-coming designers. The student exhibition will be presented as a separate segment, along with the works of professional designers in the Zgraf 12 Main Exhibition, consisting of Review and Theme. By including students in the Zgraf Theme, this year’s edition of Eduzgraf is for the first time making an additional outreach to build a bridge between the educational sector, professional design practice and supporting institutions. The aim of the open call was to give an extra boost and kick to young designers and examine their work in comparison to the ones made by professional designers. The selection process for ‘Social Reruns’ Theme Exhibition was conducted by the Zgraf 12 Selection Committee consisting of: Damir Bralić, Antonio Dolić, Miranda Herceg, Mihaela Richter and Ana Tomić. They have selected 33 works by authors from Bosnia and Herzegovina, Bulgaria, Montenegro, Croatia, China, Hungary, Poland, Slovenia, Serbia and United Kingdom.
Zgraf 12 is supported by Zgraf 12 is supported by the City Sector for Culture, Education and Sport, Ministry of Culture of the Republic of Croatia, Embassy of the Republic of Switzerland, Igepa, Hiper, FED and Iskon.
Zgraf 12 media partners are VIZKULTURA, Designed.rs, Presscut and Journal.hr.
Gallery ULUPUH / 16 January – 2 February 2017
STUDIO PENG PENG
Zgraf 12 will host a retrospective solo exhibition of the winner of Grand Prix 11, the Swiss design studio Peng Peng (Klaus Fromherz and Martin Geel), at ULUPUH Gallery from 16 January to 13 February 2017. Studio Peng Peng won the Grand Prix at Zgraf 11 with Werkbeiträge / Radne potpore in association with Gelinda Paganini, and this exhibition will be their first solo show in Croatia.
Klaus Fromherz (1976) graduated with a degree in graphic design in Luzern and Leipzig, and Martin Geel (1979) with a degree in illustration in Luzern. Ever since its establishment, their studio has been focused on designing all forms of printed materials – posters, postcards, brochures, books – and on making videos, films and animations for installations and exhibitions.
Eduzgraf is an international graphic design and visual communications training platform taking place as part of Zgraf 12. The entire programme is intended for students and designers making their first professional steps, professional public hailing from the field of design and visual communications, the broadest audience with an interest in this area, as well as children and youth. Eduzgraf’s programme is conceptually designed and coordinated by Mihaela Richter, art historian and one of the heads of the program Curatorial Platform.
The programme consists of four parts:
Eduzgraf Exhibition – international student exhibition with a focus on Zgraf 12 theme Social Reruns,
Eduzgraf Professional Workshops,
Eduzgraf Evenings: Eduzgraf Cinema and Personal Expert,
Eduzgraf for Children and Youth.
In addition, Eduzgraf will host a one-day international symposium under the name of Practicing Design, organised by the Croatian Designers Association (HDD) and VERN’ University of Applied Sciences, as part of the two-year Practicing Design project (Erasmus +) which focuses on designer training and promotion of a practical approach to design.
Eduzgraf Exhibition – international student exhibition focusing on the Zgraf 12 theme Social Reruns is presented as a separate segment, along with the works of professional designers in the Zgraf 12 Main Exhibition, consisting of Review and Theme. By including students in the Zgraf Theme, this year’s edition of Eduzgraf is for the first time making an additional outreach to build a bridge between the educational sector, professional design practice and supporting institutions. The aim of the open call was to give an extra boost and kick to young designers and examine their work in comparison to the ones made by professional designers in response to the subject matter of Zgraf 12, Social Reruns. Most of the works to be exhibited at Eduzgraf Exhibition are mentored by professors as competent universities. Observing these works, it becomes clear that there is a continuous, reciprocal model in design training that fosters equal dialogue, which results in high quality pieces among the student production. A total of 33 design works are accepted, by 29 authors from Bosnia and Herzegovina, Bulgaria, Montenegro, Croatia, China, Hungary, Poland, Slovenia, Serbia and United Kingdom. The selection team judging the student entries on the subject of Social Reruns consists of: Miranda Herceg, Damir Bralić, Antonio Dolić, Mihaela Richter and Ana Tomić.
Eduzgraf Professional Workshops include different formats of working with renowned international and local designers and theoreticians and international students of visual communications design and similar disciplines (art history, architecture, visual art). The workshops focus on a design examining and challenging its social impact, socially responsible communication strategies, interdisciplinarity, and foster self-reflection on the essential working conditions in the field of design and professional principles. The works created as a result of this training course will be presented at Zgraf 12.
Eduzgraf workshops are:
*Museum of Future – Fanzine of Future Events, mentored by designers Maja Kolar and Maša Poljanec;
* Death in Design: That, or anything else — Sprint to the last breath, mentored by designers and theoreticians Barbara Predan, PhD, and Petra Černe Oven, PhD
*Brief Introduction into the History of Graphic Design and Visual Communications in Our Country 1945-1990, mentored by graphic designer and theoretician Dejan Kršić.
Eduzgraf Evenings will give an overview of the entire programme and connect all the Eduzgraf and Zgraf participants at special events. Eduzgraf Evenings will include student workshop presentations, the Personal Expert programme giving visitors a chance for a one-hour focused conversation in small groups with renowned designers and design theoreticians to find out all about their practice and current ideas.
A special novelty in this 12th edition of Zgraf is Eduzgraf Cinema, made in collaboration with 25 FPS Audiovisual Research Association, which curated an extremely rich line-up of films directly referring to the central theme of Zgraf 12 – Social Reruns. The line-up is divided into four film blocs designed as chapters: Social Nostalgia?, Visual Reflections, Living with Modernism and Social Reruns.
Lunch, Ana Hušman / 2008, 17′ 20”, Croatia, Bonobostudio
Arheo 29, Vladislav Knežević / 2010, 9’30”, Croatia, Bonobostudio
Kino Crvena zvijezda (eng. Red Star Cinema), Silvestar Kolbas / 2014, 10′, Croatia, Silvestar Kolbas
Moving Elements, Marko Tadić / 2016, 7′, Croatia, Zagreb film
Dota, Petra Zlonoga / 2016, 5′, Croatia, Bonobostudio
Here There, Alexander Stewart / 2015, 5’4′, Croatia, Bonobostudio
Pain so light that appears as tickle, Dalibor Barić / 2010, 4’04”, Croatia, collage, Bonobostudio
Living with Modernism
Abode of Vacancy, Tanja Deman / 2011, 7′ 15”, Croatia, Tanja Deman
Betonski spavači (eng. Slumbering Concrete): Short Encounters along the Adriatic Coast, Saša Ban / 2016, 50′, Croatia, Hulahop for HTV
Zagreb Confidential – Imaginary Future, Darko Fritz / 2015, 14′, Croatia, Marinis Media
All Still Orbit, Dane Komljen and James Lattimer / 2016, 23′, Croatia/Serbia/Germany/Brazil, Restart
Miramare, Michaela Müller / 2009, 8’8”, Croatia/Switzerland, Academy of Fine Arts in Zagreb and Michaela Müller
The Verdict, Đuro Gavran / 2012, 11′, Croatia, Pipser d.o.o.
En Encounter, Igor Bezinović / 2009/2010, 26′, Croatia, Restart
Delta – An Affluence of Art, Marin Lukanović / 2015, 26′, Croatia, Filmaktiv
Eduzgraf for children and youth will include creative art workshops for different age groups in association with Lauba’s programme Laubica, taking place on weekends, as well as specialised guided Zgraf 12 tours for primary and secondary schoolchildren.
Lauba-People and Art House / Zgraf 12 and Eduzgraf
Prilaz baruna Filipovića 23/a, Zagreb
Zgraf Words / 11.00 am – 7.30 pm / Lauba
Lectures of members of Zgraf 12 International Rick Poynor, Radovan Jenko, Jianping He and Grand Prix winners – Swiss studio Peng Peng
Rick Poynor / 11.00 am – 12.00
Anyone who was been involved in graphic design for many years is likely to reach the conclusion that the activity is inherently cyclical. A graphic style emerges, usually by a gradual and somewhat mysterious process. A first wave of “early adopters” notices the style and begins to use it. The new style is now fashionable. Its exponents are in the know and delight in being one or two steps ahead of their slower moving colleagues. At a certain point almost everyone notices the style and it becomes commonplace. A really successful style comes to seem like the inevitable look of its time, but in the style’s ubiquity lie the seeds of its downfall. It starts to appear trite, over-familiar and dull.
(Taken from the text ‘Social Reruns’ written for Zgraf 12.)
Rick Poynor is a British writer, lecturer and curator, and Professor of Design and Visual Culture at the University of Reading. He was the founding editor of Eye magazine in London and a co-founder of the Design Observer website. His column for the American magazine Print has been running since 2000 and his essays and reviews have appeared in Blueprint, Creative Review, Icon, Frieze, Etapes, and many other publications. Poynor’s books include Obey the Giant: Life in the Image World (2001), No More Rules: Graphic Design and Postmodernism (2003), Jan van Toorn: Critical Practice (2008) and Sergei Sviatchenko: Collages (2014).
*The lecture will be in English
Radovan Jenko / 4.00 pm – 5.00 sati
LOVE TO WORK
How do I work and why do I do it?
What encourages me to create and why I like to design?
Such things can not be described in words, because they need to be seen.
Radovan Jenko is graphic designer, illustrator and professor. In 1981 he graduated in Poster Art under prof. Henryk Tomaszewski and Painting under prof. Teresa Pagowska in Warsaw. From 1981-86 he was art director and designer at Aero Design studio, and then in 1986 started as an independent designer in his own workshop, where he did work for various cultural institutions and economic companies in Slovenia. In 1991 he began teaching Visual Communication at the University of Ljubljana, Academy of Fine Arts and Design; where he recently worked as professor for Visual Communication and Illustration.In 2003, Jenko helped co-found the Brumen Foundation, an institution for promoting visual communications, which organises the Biennial of Slovene Visual Communication. As part of the foundation, for their 4th Biennial in 2009, Jenko established and became the artistic director of the International Poster Festival Ljubljana. Jenko has won several awards, including the Slovene National Award for Design, a silver medal at Art Directors Club New York, a Silver Award at Toyama Poster Triennial, 1st Award at the International Exhibition of Graphic Design and Visual communications ZGRAF, 1st Award at the Triennial of Eco Poster Kharkov; and from 2005-2013 he was awarded 6 Brumen Awards at the Biennials of Slovene Visual Communications. He is a member of the AGI, Alliance Graphique Internationale.
*The lecture will be in Croatian.
Jianping He / 5.15 pm – 6.15 pm
DESIGN IN ASIA AND EUROPE – examples of good practice
The lecture is about to share the cases and life experience during my design life. The design cases compromises different culture in Asia and Europe, formally, which also belongs to the field of poster, book, space and curation etc
Jianping He was born in China in 1973 and now lives in Berlin, where he works as a graphic designer, professor, and publisher. He studied graphic design at the China Academy of Art, Hangzhou, the Berlin University of the Arts (UdK), and the Free University of Berlin (Freie Universität Berlin), before teaching at the University of the Arts, Berlin. Furthermore, he was guest professor at Hong Kong Polytechnic University and the China Academy of Art Hangzhou.
*The lecture will be translated.
Peng Peng / 18.30 – 19.30 sati
Peng Peng will present their posters, that can be seen in the exhibition made for Zgraf 12. In the lecture they will give insight to the processes behind the designs. They will explain the development from where they started 10 years ago to where they are today. In the course of this they will talk about ideals, aesthetic strategies, printing techniques, working methods and ways of collaborating.
Peng Peng are Klaus Fromherz (1976) graduated in graphic design in Luzern and Leipzig, and Martin Geel (1979) graduated illustration in Luzern. Studio Peng Peng won the Grand Prix at Zgraf 11 with the work Werkbeiträge / Radne potpore, made in association with Gelinda Paganini, and exhibition on Zgraf 12 will be their first solo presentation in Croatia. Their studio, ever since they first began collaborating, has focused on the design of all forms of printed materials – posters, postcards, brochures, books – and on making videos, films and animations for installations and exhibitions.
*The lecture will be in English.
More info: www.pengpeng.ch
For more info e-mail us at email@example.com