In 2025, Zgraf will celebrate the fiftieth anniversary in Zagreb, from June 10th to 24th, and will include:

• A review of works created since the last Zgraf edition
• Works that respond to the theme of the 13th Zgraf edition – Pleasure to All
• Lectures by members of the International Jury
• Exhibition of the Zgraf 12 Grand Prix winners (Marija Juza and Nikola Đurek / Balkan Sans typeface system)
• EduZgraf programme for students (student projects, workshops, lectures, presentations).

Pleasure to all

The theme of Zgraf 13, Pleasure to All, discusses the dimensions or the preconditions of the idea of pleasure and joy, answering the questions: What are the priorities of personal and what of collective pleasure and do we have them within our reach, or do we have to create them? Is pleasure the ultimate goal, or is it just one of the stations? What does pleasure really represent in a time in which political destabilization and social turbulence meet the decadence that imposes itself as the imperative of modern living?

Bojan Krištofić postulates pleasure as the basis of happiness, and happiness for all, where design has the role of raising awareness of “the time that we, as just one of the communities on the planet, no longer have much or any at all”, where “design too can participate in achieving happiness, but by no means only for those who live from or for design”. On the other hand, Boris Greiner discusses the aspects of achieving professional pleasure and the ethics of it, as well as the different ways in which individuals reach that pleasure as part of their creative activity: by completely surrendering to pleasure versus by withholding and delaying pleasure.

Full article on the theme – Bojana Dmitrovića Krištofića
Full article on the theme – Borisa Greinera